In New Delhi’s chaotic traffic, where the backs of autorickshaws sometimes double as mobile billboards, some commuters are now being greeted by an unlikely face: US President Donald Trump.
Splashed beneath his portrait is the slogan: “Happy Birthday America!”
About 100 autorickshaws carrying large images of Trump and the Statue of Liberty have appeared across the Indian capital in recent weeks.
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In a city where the backs of thousands of three-wheelers are routinely covered with ads for little-known fertility clinics, English-speaking courses and herbal remedies, the American branding stands out.
The unusual advertising campaign was unveiled last month by Sergio Gor, the US ambassador to India. It is part of a broader push by the US to mark the 250th anniversary of American independence, with celebrations, cultural events and public outreach campaigns planned in several countries.
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Announcing the initiative on social media last month, the US embassy posted: “Freedom is on the move … literally!”
