“Sol Prendido” for Borderland Beat


Drug traffickers are known for attracting the attention of the media and authorities, but this time they were taken as models to create action figures that can be purchased online.

The toy brand that markets this figure is “NARCO TOYZ”, you can find it on social networks and its respective webpage, where you can select and place your order.


What you can find in their catalog is: Ovidio Guzmán, alias ‘El Ratón’; Joaquín ‘El Chapo’ Guzmán; and Ramón Arellano Félix, as well as Pablo Escobar and Chalino Sánchez.

The information provided by the brand about these “toys” is that they are made of polyester resin, a synthetic material used in the creation of crafts and decorations due to its resistance and durability.

Each doll measures 9.5 centimeters tall and comes in a box measuring 10.16 cm. high, 8.8 cm. long and 5.08 cm. deep.

The packaging of each doll is personalized with images alluding to each character.

All the figures are manufactured in China and are shipped through the U.S. Postal Service. The ‘El Chapo’ figure is priced at US$99.99,  just over 1,700 Mexican pesos.

El Raton’ and ‘El Comandante Mon’ can be purchased for US$29.99, equivalent to around 500 pesos.











Carlos Martin