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CNN: Moscow appeals for army recruits to fight in Ukraine through propaganda videos 

Moscow has begun a new campaign to encourage Russians to enlist in the armed forces and fight in Ukraine, despite the Kremlin having denied needing more recruits. In an attempt to attract more volunteers to the front, Russian propaganda videos posted on social networks in the past few days are trying to appeal to Russian men through the narratives of patriotism, morality and upward social mobility. One of the videos, posted on December 14, features a young man who is choosing to fight instead of partying with his male friends and then surprises everyone by buying himself a car with the money he made from fighting on a military contract.  

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WNU Editor: Of the 320,000 reservists that were called up in the past few months, another 80,000 volunteered and signed up (that was last month). 

As for these recruitment videos. My gut tells me that the Kremlin is laying the groundwork for a second call-up of reservists if the planned Russian counter-offensive that many are expecting in the coming weeks/months does not succeed. 

Moscow Using Social Media In An Appeal For Army Recruits To Fight In Ukraine  

Russia Begins Campaign to Recruits Soldiers for Ukraine War Through Propaganda Videos — News 18
 

Propaganda videos are circulating to entice soldiers to join the conflict in Ukraine: Reports — First Post
 

Russia’s Propaganda Videos Persuading Countrymen To Join Forces & Fight In Ukraine: Report — Republic World