Doha: Mitsubishi Motors Middle East & Africa jointly with Qatar Automobiles Company (QAC), the authorized general distributor of Mitsubishi Motors in Qatar, proudly launched the highly anticipated the all-new Mitsubishi L200, in a special ceremony at Rixos Premium Qetaifan North Island.

The event was attended by Frank Zauner, General Manager, Qatar Automobiles Company, Junya Takami, President of Mitsubishi Motors Middle East and Africa, Yuichi Tagawa, Sales & Marketing Representative for Qatar at Mitsubishi Motors Corporation and Ahmad Firoozi, Marketing Manager at Qatar Automobiles Company, alongside distinguished guests, and representatives of media. The milestone event showcases Mitsubishi Motors’ unwavering commitment to innovation, excellence, and meeting the evolving needs of the Middle East & Africa and Qatar markets.

The all-new Mitsubishi L200 is available at Qatar Automobiles Company (QAC), the authorized general distributor of Mitsubishi Motors in Qatar, at its showrooms on Salwa Road in Doha and Alkhor.

Frank Zauner, the General Manager of Qatar Automobiles Company, stated: “Qatar Automobiles Company (QAC) continues to supply the Qatari market with the latest Mitsubishi vehicles known for their reliability, dependability, and high performance. The launch of the all-new Mitsubishi L200 marks the beginning of a new era of excellence in the automotive industry, as this light truck sets new standards in superior performance, safety, and environmental sustainability. The introduction of the all-new L200 in Qatar reflects our firm commitment to our community and aims to support the operations of businesses and individuals by offering one of the best vehicles in the light truck category. This is part of our company’s expansion and growth strategy to meet local market demands and provide optimal business solutions.”

Junya Takami, President of Mitsubishi Motors Middle East and Africa said: “Qatar is a significance of market in our regional strategy, and it is known for its discerning customers who demand high quality, reliability, and advanced technology in their vehicles. Mitsubishi Motors will continue to supply the market with vehicles that meet the highest standards of safety, efficiency, and performance and severe testing.”

Yuichi Tagawa, Sales & Marketing Representative for Qatar at Mitsubishi Motors Corporation said: “At Mitsubishi Motors, our aim is to awaken our customers’ spirit of adventure, to provide special experiences that go beyond everyday life, and to offer cars that ensure you return home safely no matter where you go. We strive to deliver a comfortable driving experience in any environment. The All-new L200 is a true embodiment of these goals. It is designed to be a reliable partner, especially at work sites, where its durability, capability, and utility truly shine.”

Built from the ground up to tackle the most demanding terrains&daily challenges, the all-new Mitsubishi L200 boasts a fully reengineeredchassis, Super Select 4WD-II system,and many more performance related features that delivers exceptional multi-usage prowess. With enhanced ground clearance and advanced 7 Drive Mode tailored for sand, gravel, rocky terrain and more, the L200 ensures a smooth and confident ride in any environment.