Serving the Silver Economy
According to the Asian Development Bank, the population of older individuals (over 60) in the region is expected to triple between 2010 and 2050, reaching close to 1.3 billion people. While the challenges posed by an aging population are often associated with socioeconomic issues in East Asia, there’s a positive trend emerging: the concept of the ‘Silver Economy.’ This term represents the development of products and services specifically tailored for the elderly.
Even the younger cohort born in the 1960s and 1970s whom will soon be exploring retirement options are driving the growth of this economy through their unique consumption styles and capabilities. Being well-educated and with ample disposable income, they highly value self-fulfillment and achievement. Consequently, this new economic strata has significantly untapped potential and is positioned for even more growth.
Quantasing is at the forefront of the Silver Economy, pioneering services in interest learning and life-long learning, seeking to meet market demand and improve lives at a time of transition that can be somewhat disruptive for many people. Since establishing in July 2019, the company has gained over 112 million registered users, making it the largest online adult learning platform in China.
Innovative Engagement
QuantaSing provides a wide variety of teaching courses delivered through livestreaming, community engagement, and a combination of online and offline (OMO) methods. By integrating advanced technologies like artificial intelligence (AI) into online learning, the company provides personalized services for the silver generation. QuantaSing’s teaching model seamlessly blends education and entertainment, making learning enjoyable. It also creates a sense of belonging and participation through social interactions, enhancing participant’s self-worth, happiness, and sense of achievement.
Additionally, focused on consumer demand, QuantaSing continues to explore and develop products and services that meet the market need. In 2023, the company entered the e-commerce business, launching compelling private label products. Looking ahead, QuantaSing will continue focusing on developing and enhancing products and services, empowering consumers to pursue healthier, more fulfilling lives.
Kelly’s Education: a QuantaSing Company focused on the Next Generation
QuantaSing is building upon its foundation to develop its global business with the recent acquisition of Kelly’s Education in Hong Kong as an exciting start. QuantaSing acquired Kelly’s Education in 2023 to become a part of the QuantaSing Group. Kelly’s Education has made significant progress and laid a solid foundation for QuantaSing’s global market entry beginning in Hong Kong.
Kelly’s Education will open its first offline school soon in Quanwan, Hong Kong. The new school will combine the strengths of both online and traditional offline learning methods, serving as an interactive, innovative learning center, offering various educational resources and high-quality teaching services, providing children with a fun and engaging learning experience. Specifically, the school will offer:
• An Exceptional Curriculum Experience: The school stands out as one of the few in Hong Kong that introduces globally recognized curricula. The curriculum has included outstanding resources from premier publishers, including Disney’s World of English, National Geographic Learning, Cambridge English, Trinity GESE, and Oxford Reading Tree.
• Leading Pedagogy: The new school is possibly the first in Hong Kong to adopt the OMO teaching methodology, offering a hybrid learning experience that combines the advantages of online and offline engagement.
• A Team of Professional Educators: In the new school, a team of seasoned and professional educators bring a wealth of language teaching experience, capable of crafting high quality courses.
• Small Class Teaching: With a limited number of students per class, teachers can better monitor and respond to each student’s learning needs.
• Parental Interaction Platform: Recognizing the importance of parental involvement, the school has established an online platform in particular for parent-teacher interaction. This platform facilitates communication between parents and teachers, offering insights into the students’ academic performance and providing various advice and support.
A New Presence in Hong Kong
QuantaSing recently announced the intention to open an office in Hong Kong, the Company’s first office outside Mainland China. The new office will be located at Two Exchange Square, in central Hong Kong, a prime location close to investors and business decisionmakers.
Looking toward the future, QuantaSing remains committed to enhancing and expanding its range of services, with a strong emphasis on promoting health and personal fulfillment. This strategic focus is designed to cater to the increasing needs arising from the flourishing Silver Economy. At the same time, QuantaSing is not limiting its vision to local or regional markets. The company is looking for new business opportunities globally, extending its reach beyond its origin market.