Doha: Qatar is a true innovator in the Middle East, consistently leading the way with progressive and forward-thinking initiatives. Beyond Technology has been delighted to partner with its Qatari clients in our cutting-edge digital transformation expertise in this dynamic environment – to offer cloud,  the fastest fibre optic transmission solutions, secure cyber security technologies, as well as provide artificial intelligence to decision-making among local businesses, Beyond Technology MEA CEO Zoff Khan told The Peninsula in an interview yesterday. 

He said an example of Qatar’s exceptional organisation was that of the FIFA 2022 World Cup which was recently recognised by football aficionados across the globe for its excellence across all areas of execution and service levels – truly championing Qatar’s dedication toward success and taking its rightful place in the global arena. 

“We wish to continue our close partnership with the Qatar market and bring the latest digital transformation vendors and knowledge to the marketplace to support the Qatar vision,” Khan said.  On the plans for Qatar this year he said the company is currently in the process of establishing a local office staffed by technical experts who will implement and support cutting-edge cloud, fiber, and security solutions. 

Our goal is for businesses across the nation to experience leading-edge technologies and reliable performance to support the national vision of digital transformation in key sectors of the Qatari economy and critical infrastructure. 

Nick Walden

“As part of our mission to enable business transformation through technology in companies worldwide, we are excited this year to expand our work with Qatar’s service providers and the public sector. With these plans, we clearly see strong growth in our business through both our existing and new customers,” Khan said. 

Regarding new innovations or projects in the pipeline Khan noted with wide experience in knowing how to integrate technology and deploy it with high levels of excellent customer service and record delivery time for over 30 years, we’re developing our own branded business apps that will help redefine business success and reinforce the leadership position of our clients in their niche. 

“We see a greater move towards cloud-based virtualization services versus previously having on premise IT capital investments. 

We will be investing in consultant teams to help organizations execute on their cloud and virtualization data transformation strategies such as application modernization that will speed up services and lower costs,” he said while adding that with the massive increase in data requirements because of applications and higher quality media, we are working closely with our strategic vendor partner, Infinera, to introduce even higher than 3.6Tb/second already delivered in the local market.  Beyond Technology has invested in AI technologies and these are successfully launched last year in the US in marketing ROI. We plan to introduce this in Qatar in 2023 and believe this can help local customers tremendously in achieving much better return on investments in their marketing spending. 

Lastly, with even greater dependence on such digital transformation technologies in the Qatari market it is crucial this is done safely and to minimize cybersecurity risks. 

We are in the process of localizing our resources in Doha so the required specialists can work more closely with our government and service provider. Beyond Technology, a global player in technology transformation, and Infinera successfully deployed recently a 3.6 Terabit network for a leading Middle East network operator to support the upsurge in global and local demand for the 2022 FIFA World Cup.  Beyond Technology, a Gold Partner in Infinera’s PartnerPlus Program, selected Infinera´s ICE6 800G technology for this critical project. “ICE6 technology builds on Infinera’s heritage of delivering innovative optical solutions that provide meaningful value for our customers. 

ICE6’s industry-leading performance and economics, coupled with Beyond Technology’s strong presence in the region, enabled our client to deliver a high-quality streaming experience for World Cup fans,” said Nick Walden, Senior Vice President of Worldwide Sales, Infinera.

Leveraging Infinera’s industry leading ICE6 800G technology and installed in record time ahead of the world’s largest sports tournament in support of one of the world’s largest streaming platforms, the deployment ensured fast, seamless, high-quality, and nonstop connectivity for sports fans globally.