Still beaming from the JackJumpers’ extraordinary NBL triumph, club chief executive Christine Finnegan is already planning the future of elite sport in Tasmania.

But she’s not just trying to expand basketball’s reach in the state.

A sport that has so often struggled for media and corporate backing is now trying to give the AFL a leg up in Tasmania.

“We’re better off together exchanging ideas and defending this beautiful island together,” Ms Finnegan said.

A group of Tasmania NBL players cheer, cry and embrace on the court after winning the title.

JackJumpers players celebrate defeating Melbourne United in game five of the NBL finals series on Sunday.(AAP: James Ross)

The Tasmania JackJumpers are actively sharing the lessons learned from their success with the AFL’s startup club the Tasmania Devils.

“I don’t see why we shouldn’t work hand-in-glove. We work in different seasons. We’re obviously a summer sport, AFL are a winter sport,” she said.

“There’s no doubt that you fight for the entertainment dollar and the hearts and minds, but I think Tasmanians are so parochial now that they’re going to make room for two of us.”

A woman in a black shirt.

Christine Finnegan says the basketball and football clubs can work together.(ABC News: Luke Bowden)

The JackJumpers have helped provide guidance to former AFL champion Jack Riewoldt as he set about trying to build a culture and identity from the ground up for what has become the Tasmania Devils.

Ms Finnegan thinks it’s just the start of mutually beneficial relationship between the young Tasmanian clubs.

“Jack [Riewoldt]’s a big supporter of ours. The fact that he has got behind us, he has been a really strong vocal mouthpiece for us in the AFL world outside of Tasmania.”

Ms Finnegan said the key lesson for the Devils is to build the club on authenticity.

“The important lesson is that we built a club that looks like the people we represent. We’re authentic, we’re humble, we go about our business quietly, we don’t shout anything from the rooftops,” she said.

“We just wanted to create a club that looked like that so people could relate to us.

“I think Tasmanians pick a fraud a mile away. They don’t want someone coming in and telling them how to do things or how the thing’s going to run.

“It’s those three words on a wall: ‘defend the island’ and it’s underpinned by authenticity and humility.”

A man cheering.

The JackJumpers’ Will Magnay enjoys the team’s heroes’ welcome at Hobart Airport after Sunday’s victory.(ABC News: Luke Bowden)

Ms Finnegan is full of praise for the man who coined the phrase that’s become a mantra to Tasmanians.

She said it was obvious from the moment Scott Roth was appointed JackJumpers coach that he was the right person to lead the team.

“He spent so many days and hours in his car going up and down that highway trying to get people engaged,” she said.

“When we were looking at what our mission and vision would be we had all of these ideas and Scott said, ‘for me it’s simply defend the island’ and it’s just resonated so beautifully throughout our business and then so beautifully throughout the state.”

Ms Finnegan said the JackJumpers have changed the national perception about elite sport in Tasmania.

“They can’t put us down any more.

“We have defended this island, but we have also said ‘take us seriously’, because we are now a real thing on the national and international sporting stage and of course the AFL teams follow.”

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